var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function() { googletag.pubads().disableInitialLoad(); });
device = device.default;
//this function refreshes [adhesion] ad slot every 60 second and makes prebid bid on it every 60 seconds // Set timer to refresh slot every 60 seconds function setIntervalMobile() { if (!device.mobile()) return if (adhesion) setInterval(function(){ googletag.pubads().refresh([adhesion]); }, 60000); } if(device.desktop()) { googletag.cmd.push(function() { leaderboard_top = googletag.defineSlot('/22018898626/LC_Article_detail_page', [728, 90], 'div-gpt-ad-1591620860846-0').setTargeting('pos', ['1']).setTargeting('div_id', ['leaderboard_top']).addService(googletag.pubads()); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); }); } else if(device.tablet()) { googletag.cmd.push(function() { leaderboard_top = googletag.defineSlot('/22018898626/LC_Article_detail_page', [320, 50], 'div-gpt-ad-1591620860846-0').setTargeting('pos', ['1']).setTargeting('div_id', ['leaderboard_top']).addService(googletag.pubads()); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); }); } else if(device.mobile()) { googletag.cmd.push(function() { leaderboard_top = googletag.defineSlot('/22018898626/LC_Article_detail_page', [320, 50], 'div-gpt-ad-1591620860846-0').setTargeting('pos', ['1']).setTargeting('div_id', ['leaderboard_top']).addService(googletag.pubads()); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); }); } googletag.cmd.push(function() { // Enable lazy loading with... googletag.pubads().enableLazyLoad({ // Fetch slots within 5 viewports. // fetchMarginPercent: 500, fetchMarginPercent: 100, // Render slots within 2 viewports. // renderMarginPercent: 200, renderMarginPercent: 100, // Double the above values on mobile, where viewports are smaller // and users tend to scroll faster. mobileScaling: 2.0 }); });
Download App | FOLLOW US ON SOCIAL MEDIA
 Upload Your Resume   Employers / Post Jobs 

''I've Got a Bike. You Can Ride it if You Like.''

published July 28, 2007

Published By
( 1 vote, average: 4.8 out of 5)
What do you think about this article? Rate it using the stars above and let us know what you think in the comments below.
Serotta makes this custom-designed bike—and it's something they take pretty seriously.

Each ride starts with a clean slate; the bike is 100% tailored for the rider. As the company states, there are "no pre-conceptions, no template. Yours is a bike that has never existed before. We are at Square One, open and ready to learn about you." After an approximately three-hour process that includes an interview and a flexibility and range-of-motion assessment of the rider, the bike is ready to be crafted.


During the interview, a Serotta-certified "fit technician" sits down with the bike's intended rider to discuss his or her biking history and goals. They talk about some of the following questions:
  • Why do you ride?

  • How do you ride?

  • What is your injury history?

  • Do you have any personal asymmetries, such as one leg longer than the other?

  • Do you have any problems with your old bike?

  • What are your goals and aspirations as a rider?
The bike's build and style will all rely on the answers to these questions as it will be personalized to the rider's needs.

Next, the technician tests the rider's strength and flexibility to ensure the bike will be able to accommodate and mold to his or her body. In this stage, your body's physical range is calculated, making it possible for the bike to work with you, not against you.

You are then placed on a Serotta Size Cycle, and professionals observe and note how you ride so that the bike can be tailored to fit these characteristics. Serotta's fit specialists record details about your posture and breathing and how comfortable you are on the saddle.

Once the prep process is done, you can have the bike in about four to six weeks. The actual assembly of this custom creation takes about 30 hours to complete—now that's love. But they have the time. Only about 3,000 of these beauties are made every year.

And according to Serotta, it's worth it since "your bike is nothing less than an extension of your body."

published July 28, 2007

( 1 vote, average: 4.8 out of 5)
What do you think about this article? Rate it using the stars above and let us know what you think in the comments below.