Because marketing is by definition an effort that takes time, frustration grows and interest often wanes among attorneys. Typical first steps undertaken by attorneys are exactly those that take long and bring few immediate results. There are several marketing activities that require little time and can bring immediate results. If appropriate initial actions are taken, internal support for other longer-range activities grows.
When law firms have hiring needs, many of them overlook the option of using a legal recruiter. Similarly, when attorneys evaluate new career paths, many do not consider contacting recruiters. This may be due to lack of knowledge regarding the recruiting process, not knowing who to contact, misinformation on the benefits a recruiter can provide, or even a prior negative experience with a recruiter. However, there are many excellent reasons for attorney candidates and law firms to use recruiters. Here are what we believe to be the top 10 reasons for each group.
As professional search consultants, part of our job is to counsel attorneys on a daily basis as to how they should choose between competing law firms. There is a considerable degree of insight that is needed to understand the psychology that attorneys attach to choosing between competing offers, and contrary to popular perception, attorneys do not always choose to work in the highest-paying or most prestigious law firms. Understanding why attorneys choose one firm over another can help you both attract and retain attorneys after they are hired.