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Carrot Peelers, Sales, Personality and Your Job Search
Law Firm
Attorney
Corporate - General
Min 4 yrs required
Business Development and Marketing Specialist Duties: Serves as a primary liaison to a variety of practice area teams within the regulatory portfolio. Work directly with the lawyers in these practice area teams (across various offices worldwide) to develop and execute business plan, respond to specific business develop opportunities, and lead or participate on teams formed to execute on a range of marketing campaigns, programs/events, and communications. Securing panel and other appointments through the submission of written proposals/pitches; assisting in the maintenance of business development and marketing collateral for the group (including experience databases); monitoring progress against planned priorities; directory submissions and improving the profile of the practices and developing strategy for participation in or planning of major events. Takes an active role in learning about these and other practices and developing the groups’ and the firm’s internal knowledge about its clients and business in order to foster cross-selling. Consults with Practice Area Team (PAT) heads and key partners on development and coordination of marketing and client development plans for the group and individual lawyers within the PAT. Attends and contributes to PAT meetings and planning sessions. Tracks and analyzes practice initiatives and how those initiatives impact the group's budget and to provide evaluation of past initiatives to determine if there is sufficient ROI to repeat those initiatives. Evaluates the viability and probability of the development of business prospects and cross-marketing efforts of the practice groups. Manages, develops and refines processes and procedures relating to the Practice's business development "infrastructure†(e.g., written collateral; database/matter lists; contact lists; opportunity tracking; etc.). Maintains an acute level of quality control to ensure that all marketing collateral, communications, deal lists, etc. are consistent, error-free, and up to date. Ensures processes are efficient and the best possible use is made of available technology and other resources. Coordinates with Market Intelligence team to conduct research to aid in practice development initiatives. Proposals and Pitches Serves as lead project manager for RFPs and pitches, both for the primary practices and other groups, as necessary. Spearheads briefing discussions to propose and/or understand the opportunity. Writes new business proposals and produce targeted, tailored responses to RFIs/RFPs. Serves as advisor in preparing and rehearsing pitch teams. Supports follow-up and post-pitch debrief activities. Other Marketing and Profile-raising Activities Leads practice area's submission of rankings, surveys, league tables and other ratings information. Works with other teams to hold firm-sponsored and other co-hosted programs and events. Coordinates with Communication team on PR opportunities. Recommends and facilitates the involvement of firm lawyers in professional organizations that will enhance the visibility of the lawyers and the firm in global and industry platforms.
Qualification and Experience
Qualifications: A Bachelor's degree from an accredited four year college or university. 4+ years of experience in the legal arena (especially in the practices listed above) and/or strategic planning, sales, market assessment or positioning in other professional services industry. PC experience required: MS Word, PPT and Excel. Preferred: MBA /JD Degree a considerable plus. Strong organizational skills. Strong attention to detail. Good judgment. Strong interpersonal communication skills. Strong analytical and problem solving skills. Able to work harmoniously and effectively with others. Able to preserve confidentiality and exercise discretion. Able to work under pressure. Able to manage multiple projects with competing deadlines and priorities.
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