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Managing Your Legal Business

Two Overlooked Essentials in Law Firm Marketing

Two Overlooked Essentials in Law Firm Marketing Summary: What two key aspects of law firm marketing are most firms ignoring? + read more


What Should You Know about Law Firm Succession Planning?

What Should You Know about Law Firm Succession Planning? Summary: With the changing face of the legal realm, it can be difficult to figure out what steps need to be taken for law firm succession planning. + read more


The Drug & Alcohol Policy No Law Firm Should Be Without

The Drug & Alcohol Policy No Law Firm Should Be Without Summary: Your law firm likely has set policies regarding leave, compensation, and more. Protect your firm and its members by implementing a drug and alcohol policy. + read more


Why Law Firms Should Restructure Immediately

Just what is going on here? Consider these headlines: + read more


Tools Law Firms and Lawyers Need in Seeking Out Business

The activities that comprise a law firm’s marketing mix–business development, promotion, and client care— almost always have a major impact on a firm’s IT planning. + read more


The Old Law Firm Model No Longer Works

Unless you've been in the cast of ''Survivor,'' you are aware that associate salaries have taken a dramatic jump in recent months. Law firms across the country, and certainly in Washington, have had to grapple with the impact that rising associate salaries will have on their firm. + read more


Marketing Your Law Firm Through Practice Groups

Marketing Your Law Firm Through Practice Groups Practice Groups are increasingly becoming the way law firms manage their businesses, including a significant component of the marketing agenda. The following ten ideas will help practice groups - and especially their leaders - decide the best ways to manage and focus their marketing activities. + read more


Law Firm Strategic Positioning

Several years ago, an article appeared in the McKinsey Quarterly commenting on the state of the legal profession. + read more


How to Move Past Promotion for Your Law Firm

When law firms first began to develop marketing programs the focus was largely on communications and promotion, and their efforts focused on such activities as seminars, media relations and newsletters. They bore little resemblance to the corporate marketing model, with its heavy emphasis on research and product or service development and delivery. The law firm marketing focus was on visibility and had little influence on firm management decision-making. + read more


Changing Views on Partnership: How Law Firms Are Handling the Declining Interest In Reaching the Top

With many associates placing less of an emphasis on reaching equity partnership, law firms are responding by creating new tracks that still allow for career advancement to keep them interested. + read more


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