Remember the days when your cellular phone was a bulky, unattractive piece of plastic? The battery lasted only a few hours and half of your calls were usually dropped within the first five minutes of the conversation. Much has changed in recent years - phones are lighter, trendier and much more reliable. They have transformed into more than a convenient method of communication. They have become essential fashion accessories, available in hundreds of different colors, shapes and styles. The immense popularity and availability of these stylish electronic accessories have forced companies to reduce prices to remain competitive. But, as we know, there are some for whom price is not a concern. And for those exceptionally wealthy individuals, Nokia has launched Vertu, a new line of luxury wireless phones. You may be asking, what makes a phone luxurious? Is it made of gold or something? Well, not necessarily, although that is certainly an option. The Vertu signature series offers a choice of either 18 karat yellow and white gold, platinum or stainless steel. At $24,000 per phone, the platinum model is the most expensive option Vertu offers. Regardless of which precious metal you choose, each phone comes standard with the highest quality components and the most advanced wireless technology. Since Vertu phones are built for longevity, Sapphire Crystal - one of the hardest materials on the planet - is used for the phone's display screen. The crystal provides a scratch free surface, and is actually created at the company's castle in Switzerland. The key pad is specially designed with well engineered jeweled bearings to allow for a smooth and sensual tactile experience. A leather grip gives the phone a soft, comfortable feel which makes long conversations purely delightful for your hand. Ceramic, a material used by NASA, is a primary component of the phone's shell. Clearly, Vertu has both style and durability in mind. But, what about performance? For this price, one would expect it to be exceptional. And of course, Vertu does not disappoint. The phone is composed of over 400 parts, coming from suppliers for some of the finest watchmakers in the world. Of these 400 parts, 118 are completely unique to Vertu. Compare this to the standard wireless phone composed of only 30 parts. These parts are used to create a telephonic experience unlike any other. Access to networks in over 180 countries, high-fidelity speakers yielding ultra-crisp sound, high-sensitivity antennas to ensure a call is never dropped and personalized ring tones are just a few of its brilliant features. And let us not forget the best part of all: by pressing a special button on the side of the phone, you will have your very own concierge service at your beck and call, in languages ranging from Japanese to French. The idea behind this insanely expensive mobile device is that the Vertu is a phone of such quality and timeless style, that it will last the owner a lifetime, and can be passed on for generations. But, we all know that cell phone technology is constantly advancing and, after a year or so, the Vertu would be outdated, right? Wrong. The Vertu has been designed so that its components can be upgraded as technology advances, making the Vertu a truly timeless device. Is this phone the most ridiculously expensive gadget in existence? Yes. But, when quality is of importance and the price tag is not, the Vertu Signature Series luxury phone should be the only mobile device on your shopping list. Just don't lose it.

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